Vie Urbaine

Brand strategy and design

The logo of Vie Urbaine has undergone a radical transformation. Gone are the complex shapes and dull colors! The new logo features clean lines and simple geometric forms. The fluid curves evoke the winding streets of our cities, while the angles remind us of intersections where destinies intersect. The vibrant and dynamic colors reflect the bustling energy of urban life.

Cartographic Inspiration

The rebranding of Vie Urbaine drew inspiration from routes traced on Google Maps. The continuous line in the logo echoes these journeys, discoveries, and constant back-and-forth movements in the urban jungle. It’s a nod to all those who let their curiosity guide them and explore the city as a vast playground.

In summary, the rebranding of Vie Urbaine is a total success. Modern, playful, and distinctly urban, it embodies the spirit of the company and its passion for city life. Whether it’s for a family outing, a cultural event, or a culinary tour, Vie Urbaine will guide you with style and creativity.