Valentine Thomas
Brand strategy and design + Website
Brief & role.
As Valentine’s profile surged (post–podcast appearances and growing U.S. presence), she needed a cohesive, partner-ready brand that could hold many lanes at once: spearfisher, chef/author, educator, environmental advocate, and public speaker. We led brand strategy → brand design → website (UX/UI) and delivered a lightweight content/social system so the story travelled across platforms and press with consistency.
The narrative.
We reframed Valentine from “ocean lifestyle creator” to a purpose-driven public figure—someone who makes sustainability actionable and aspirational. Brand pillars anchored every decision: ocean stewardship, skill mastery & safety, approachable seafood cooking, and adventure with accountability. The visual/copy language balanced femininity + boldness without slipping into glam-for-glam’s sake.
System & usability.
We built a recognizable design system (typography, color, composition, motion cues) and a phone-first toolkit for posts, reels, long-form, and press. The website was rebuilt from information architecture to UI with clear pathways to book, learn, cook, partner—paired with accessibility fundamentals (contrast, captions/transcripts guidance, alt-text conventions) so media and fans could engage at speed.
A celebrity rebrand built on purpose
Challenge.
As Valentine’s profile accelerated (podcasts, U.S. press, speaking), her multi-hyphenate story—spearfisher, chef/author, educator, advocate—was compelling but fragmented across touchpoints. Partners and media needed a clear, consistent platform (brand architecture, visuals, and a website built for booking, press, and partnerships).
Response.
We reframed the brand around purpose (ocean stewardship, skill mastery & safety, approachable cooking, accountable adventure), then codified the identity and rebuilt the website (IA → UX/UI) to make the key actions obvious: book, learn, cook, partner. We created a press/partner kit, logo/lockups and usage guidance, and on-brand surfaces that hold up under media attention.
Outcome.
Valentine’s presence now reads clear and partner-ready—a brand that can sit comfortably in entertainment, culinary, and conservation conversations. Since the rebrand, her community has continued to grow (from ~190k at kickoff to 315k+ today), supported by new media, book, and partnership opportunities. (Growth is multifactorial; our remit was to clarify the story, system, and surfaces that enable it.)