University Life
Brand strategy and design + Website design
Brief & role.
University Life needed a brand and digital system that could welcome every student—across backgrounds, languages, devices, and abilities—while staying easy for internal teams to produce week after week. We led the full arc: brand strategy, brand design, website (UX & UI), advertising & social.
Student-first strategy.
We anchored the positioning in belonging and clarity, then built a narrative drawn from the campus itself: circulation paths, building plans, and interior palettes informed the tone, shapes, and rhythm of the identity. The result isn’t just a logo; it’s a culture students can recognize and join.
System & usability.
The visual language is phone-first and production-ready: a legible type scale, high-contrast color pairs, and a flexible grid that works from stories and reels to print and signage. Toolkits reduce rework and make on-brand output faster for internal teams and partners.
Accessibility & representation
Accessibility wasn’t bolted on at the end: it drove decisions from the start. We defined AA contrast pairings, minimum type sizes, and documented focus states, target sizes, and interactive states for keyboard and touch. Forms were built with clear labels, error/help text, and logical tab order.
Because the brand speaks to diverse student communities, we tightened voice and tone around plain-language principles and introduced a photography/illustration guide that reflects real diversity in age, culture, ability, and lived experience—avoiding tokenism and stereotypes. Bilingual content (EN/FR) was planned at the system level.
To bring the culture to life, we shipped a set of wayfinding signs, hoarding wraps, student-friendly ads and social formats: launch posters, story templates, and signage that brought the brand to life. A local artist was even commissioned to work on an on-site mural.
In short, University Life now runs on a recognizable, inclusive, and easy-to-ship system. The result is a brand that feels like a welcome—clearer content, fewer accessibility regressions, faster approvals, and a toolkit partners can use confidently across web, social, email, and print.