Blog Case Study — Netflix: Fandom Engine Playbook (Designing Participation for Brand Channels) by Christine Teixeira· Case Study — Sony Pictures Television Studios: From Vibe to Proof by Christine Teixeira· What K‑Pop Fandom Teaches Western Brands About Community by Christine Teixeira· From Strategy to 360 Campaign: A KPI Tree You Can Actually Use (with the help of AI) by Christine Teixeira· Accessibility as a Brand Advantage (WCAG 2.2 AA, Process & ROI) by Christine Teixeira· How to Measure Brand ROI (Even in Uncertain Markets) by Christine Teixeira· Why you shouldn’t love your logo by Christine Teixeira· The value of great branding by Christine Teixeira·
Case Study — Netflix: Fandom Engine Playbook (Designing Participation for Brand Channels) by Christine Teixeira·
From Strategy to 360 Campaign: A KPI Tree You Can Actually Use (with the help of AI) by Christine Teixeira·
