Unité Treize
video production — branding & website
We really enjoyed working on this rebranding project for Unité Treize, a video strategy and production agency. The goal? To refresh their visual identity and website to better reflect their dynamic and effervescent culture.
The project was spread out over 12 weeks, starting with the brand image. The plan was to keep the essence of the old colour palette, but allow the new branding to speak to a higher level of customers, the kind they were already working with. We also wanted to show the energetic side of the business with, amongst other things, the vivid colours and the visual play on the 13 and “i” on the logo. We created multiple versions of the same logo but in different colours to once again represent the versatility of the agency.
The project's second phase
After working on the image and defining multiple variants of the logo and the colour palette, we went on to phase two: the website. More than just a simple online portfolio, we reworked the content and sitemap to offer the visibility and the transparency that the client wanted. We were also able to better integrate what they do best: video.
The result? A branding that better represents them and a complete visual identity that reflects how the agency stays up to date, produces high quality, knows how to adapt, and has a colourful and dynamic team.